Web & Digital Training

Digital Marketing

Name: Digital Marketing
Availability: InStock

Learn digital marketing end to end: strategy, SEO, social media, content, paid ads, email, analytics and responsible use of AI marketing tools.

Beginner to IntermediateDigital

Enquire Now WhatsApp Us

At a glance

CategoryWeb & Digital Training
LevelBeginner to Intermediate
Curriculum6 modules, 4 project ideas
InstituteAIIT Roorkee, Roorkee

Course Overview

About this course

Digital marketing connects businesses with customers online. Effective marketers understand the audience, choose the right channels, create useful content and measure what works.

This course covers marketing strategy, websites and landing pages, SEO basics, social media marketing, content marketing, search and social advertising, email marketing, analytics and the responsible use of AI tools for research and content drafts.

Learning Objectives

By the end of Digital Marketing, learners should be able to:

Build a digital marketing plan for a business
Create and schedule social media and content campaigns
Set up and optimise basic search and social ad campaigns
Plan email campaigns and landing pages
Measure campaigns with analytics and report results

Topics Covered

01Strategy

Audience and positioning
Funnels and customer journeys
Setting goals and KPIs

02Owned channels

Websites and landing pages
SEO fundamentals
Content marketing

03Social media

Platform strategies
Content calendars
Community management

04Paid advertising

Search ads
Social ads
Budgets, bidding and targeting concepts

05Email and automation

List building
Email campaigns
Marketing automation basics

06Analytics and AI tools

Analytics setup
Campaign reports
Using AI tools responsibly in marketing

Topic order and depth may be adjusted for the batch, format and learner level.

Practical Learning

Every module pairs explanation with hands-on work. Typical practical activities in this course:

Campaign planning for sample businesses

Ad account walkthroughs in practice mode

Content calendar creation

Analytics dashboard exercises

Representative Projects

Projects are chosen with mentors based on your level and interests. Examples include:

Complete digital marketing plan
Social media campaign with creatives
Landing page and email sequence
Campaign performance report

Who Should Join

Students from any stream
Business owners and entrepreneurs
Content creators
Professionals moving into marketing roles

Prerequisites

Basic computer and internet skills

Learning Format

This course can be offered in the following formats, depending on the batch:

Short-Term Courses
Long-Term Courses
Weekend Programs
Workshops
Live Project Training

Ask the team for current batch timings and the formats open for Digital Marketing.

Career Relevance

Skills from this course are relevant to roles and directions such as:

Digital Marketing Executive
Social Media Executive
Performance Marketing Trainee
Content Marketer

Career relevance describes where these skills are commonly used. It is not a promise of employment. Learners can use AIIT Roorkee's placement assistance for career preparation support.

FAQs

Will I run real ad campaigns?

Ad platforms are explored through walkthroughs and planning exercises. Running live campaigns requires an ad account and budget, which learners can use for their own or approved projects.

Does the course cover SEO?

It includes SEO fundamentals. SEO Training, AIO and GEO are available as separate courses for deeper study.

Is Digital Marketing suitable for non technical students?

Yes. The course is designed for learners from any background, including commerce, arts and management.

What is the duration and schedule of this course?

Duration, batch timings and format are shared when you enquire, because they depend on whether you choose a short-term, long-term, weekend or training format. Contact the team by phone, WhatsApp or email for current batches.

Is placement assistance available?

Learners can use AIIT Roorkee's placement assistance, which includes career counselling, CV preparation, LinkedIn development, interview preparation and mock interviews. Placement assistance is career preparation support and does not constitute a guarantee of employment or placement.

Keep exploring

Related Courses

Practical Lab Environment