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Web & Digital Training

Graphic Design

Learn design principles, typography, colour, layout and brand assets using professional and AI assisted tools for print, social media and web.

BeginnerDigital

At a glance

  • CategoryWeb & Digital Training
  • LevelBeginner
  • Curriculum6 modules, 4 project ideas
  • InstituteAIIT Roorkee, Roorkee

Course Overview

About this course

Graphic design communicates ideas visually, from social media posts to posters, brochures and brand materials. Strong fundamentals matter more than any single tool.

The course teaches design principles, typography, colour theory, layout and composition, image editing, vector graphics, brand identity basics and preparing files for print and digital use. AI assisted image tools are introduced with guidance on quality, ethics and copyright.

Learning Objectives

By the end of Graphic Design, learners should be able to:

  • Apply layout, hierarchy, contrast and alignment principles
  • Choose and pair typefaces with purpose
  • Create vector graphics and edit images professionally
  • Design consistent brand assets and social media creatives
  • Export files correctly for print and digital use

Topics Covered

01Design principles
  • Hierarchy, balance and contrast
  • Gestalt principles
  • Grids
02Typography and colour
  • Type anatomy and pairing
  • Colour theory
  • Accessible contrast
03Image editing
  • Raster basics
  • Retouching and masking
  • Compositing
04Vector design
  • Shapes and paths
  • Icons and illustrations
  • Logo design process
05Brand and marketing design
  • Brand guidelines
  • Social media creatives
  • Posters and brochures
06Production and AI tools
  • Print and digital export
  • Portfolio presentation
  • Responsible use of AI image tools

Topic order and depth may be adjusted for the batch, format and learner level.

Practical Learning

Every module pairs explanation with hands-on work. Typical practical activities in this course:

Weekly design briefs with critique

Typography pairing exercises

Before and after retouching tasks

Brand consistency challenges

Representative Projects

Projects are chosen with mentors based on your level and interests. Examples include:

  • Social media campaign creatives
  • Event poster and brochure
  • Brand identity kit for a fictional business
  • Design portfolio

Who Should Join

  • Creative students and beginners
  • Digital marketers who create content
  • Small business owners
  • Aspiring UI/UX designers

Prerequisites

  • No prior design experience needed

Learning Format

This course can be offered in the following formats, depending on the batch:

  • Short-Term Courses
  • Long-Term Courses
  • Weekend Programs
  • Workshops
  • Live Project Training

Ask the team for current batch timings and the formats open for Graphic Design.

Career Relevance

Skills from this course are relevant to roles and directions such as:

  • Graphic Designer
  • Social Media Designer
  • Visual Content Creator
  • Junior Brand Designer

Career relevance describes where these skills are commonly used. It is not a promise of employment. Learners can use AIIT Roorkee's placement assistance for career preparation support.

FAQs

Which software is used?

The course uses professional industry tools for raster and vector design, with free alternatives shown where possible. Confirm the current tools with the team before your batch starts.

Can I use AI image tools in my work?

The course shows how AI tools can speed up exploration while explaining quality control, licensing and ethical considerations.

Do I need a drawing tablet?

No. A mouse is enough for most graphic design work taught in the course.

What is the duration and schedule of this course?

Duration, batch timings and format are shared when you enquire, because they depend on whether you choose a short-term, long-term, weekend or training format. Contact the team by phone, WhatsApp or email for current batches.

Is placement assistance available?

Learners can use AIIT Roorkee's placement assistance, which includes career counselling, CV preparation, LinkedIn development, interview preparation and mock interviews. Placement assistance is career preparation support and does not constitute a guarantee of employment or placement.

Practical Lab Environment

Graphic Design Developer Console

Start Learning Graphic Design

Build practical engineering skills with 1-on-1 mentorship and live projects at AIIT Roorkee.

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