Web & Digital Training
SEO Training
Learn search engine optimisation: keyword research, on-page SEO, technical SEO, structured data, local SEO, content and measurement with Search Console.
At a glance
- CategoryWeb & Digital Training
- LevelBeginner to Intermediate
- Curriculum6 modules, 4 project ideas
- InstituteAIIT Roorkee, Roorkee
Course Overview
SEO helps the right people find a website through search. Good SEO is not about tricks. It is about understanding what people search for, creating useful pages and making sure search engines can crawl and understand them.
The course covers keyword and intent research, on-page optimisation, technical SEO, structured data, local SEO for businesses, content planning, ethical link earning and measuring results with Google Search Console and analytics.
Learning Objectives
By the end of SEO Training, learners should be able to:
- Research keywords and match content to search intent
- Optimise titles, headings, content and internal links
- Audit technical issues such as indexing, speed and mobile usability
- Add structured data and optimise for local search
- Track and report performance with Search Console
Topics Covered
01How search works
- Crawling, indexing and ranking
- Search intent
- Search quality guidelines
02Keyword research
- Tools and methods
- Keyword mapping
- Content gaps
03On-page SEO
- Titles and meta descriptions
- Headings and content structure
- Internal linking
04Technical SEO
- Sitemaps and robots.txt
- Canonicals and redirects
- Core Web Vitals and mobile
05Local and structured data
- Business profiles and NAP consistency
- Schema markup
- Reviews guidance
06Content and measurement
- Content planning
- Ethical link building
- Search Console and reporting
Topic order and depth may be adjusted for the batch, format and learner level.
Practical Learning
Every module pairs explanation with hands-on work. Typical practical activities in this course:
Keyword research for real local businesses
Technical audits with crawler tools
Schema markup exercises
Search Console report reading
Representative Projects
Projects are chosen with mentors based on your level and interests. Examples include:
- Full SEO audit report
- Keyword map and content plan for a website
- Local SEO setup plan
- Monthly SEO performance report
Who Should Join
- Digital marketing learners
- Website owners and bloggers
- Content writers
- Web developers
Prerequisites
- Basic internet skills
- Familiarity with websites is helpful
Learning Format
This course can be offered in the following formats, depending on the batch:
- Short-Term Courses
- Long-Term Courses
- Weekend Programs
- Workshops
- Live Project Training
Ask the team for current batch timings and the formats open for SEO Training.
Career Relevance
Skills from this course are relevant to roles and directions such as:
- SEO Executive
- SEO Analyst
- Content Marketing Executive
- Digital Marketing Executive
Career relevance describes where these skills are commonly used. It is not a promise of employment. Learners can use AIIT Roorkee's placement assistance for career preparation support.
FAQs
Can SEO guarantee first page rankings?
No one can honestly guarantee rankings, because search engines control their results. The course teaches methods that improve visibility over time and how to measure progress.
What is the difference between SEO, AIO and GEO?
SEO focuses on traditional search results. AIO and GEO extend those foundations so content is also understood and cited by AI assistants and AI search features. AIO and GEO are offered as separate courses.
Which tools are used?
Learners use Google Search Console, analytics tools, a site crawler and keyword research tools, including free options.
What is the duration and schedule of this course?
Duration, batch timings and format are shared when you enquire, because they depend on whether you choose a short-term, long-term, weekend or training format. Contact the team by phone, WhatsApp or email for current batches.
Is placement assistance available?
Learners can use AIIT Roorkee's placement assistance, which includes career counselling, CV preparation, LinkedIn development, interview preparation and mock interviews. Placement assistance is career preparation support and does not constitute a guarantee of employment or placement.
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Practical Lab Environment
SEO Training Developer Console
Enquire
Enquire About This Course
Share your details and the AIIT Roorkee team will contact you about SEO Training.
- Call +91 7579 1857 75
- Email info@aiitroorkee.com
- #651/55, Ganga Enclave, Near Sainik Colony, Roorkee - 247667, Uttarakhand, India
SEO Training enquiry
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